How we collect, use and protect your personal information
93 Degrees Consulting is committed to protecting your privacy and handling your personal data transparently, lawfully and securely. This policy explains what information we collect, why we collect it, how it is used, and your rights under UK GDPR and the Data Protection Act 2018.
The short version
We only collect what we need. We never sell your data. You are always in control.
What we collect
Contact details, business information and enquiry content provided to us via our website form, email or phone. We do not use tracking analytics or third-party advertising cookies.
How we use it
To respond to your enquiry, deliver consulting services to clients, and meet our legal obligations. We do not use your data for marketing without your explicit consent.
Your rights
You have the right to access, correct, delete or restrict the use of your personal data at any time. Contact us at adrian@93degreesconsulting.com to exercise any of these rights.
Privacy Policy in full
Contents
1. Who we are
93 Degrees Consulting is a sole trader business providing consultancy services to the coffee and hospitality sector. The data controller is Adrian Ayres, trading as 93 Degrees Consulting.
Contact details
Email: adrian@93degreesconsulting.com
Phone: +44 7999 746919
Location: London, United Kingdom
Website: 93degreesconsulting.com
2. Information we collect
We may collect and process the following personal data:
Contact and identification information
- Full name
- Email address
- Phone number
- Business or company name
- Job title or role
Enquiry and communication information
- The content of enquiries submitted via our contact form or email
- Records of correspondence, meetings and calls
- Information provided during the course of a consulting engagement
Business information (clients only)
- Business financial and operational data shared as part of a consulting engagement
- Information about employees or third parties where relevant to the engagement
We do not collect sensitive personal data (such as health information, racial or ethnic origin, or political opinions) unless this is strictly necessary for the service being provided, and only with your explicit consent.
3. How we collect your information
We collect personal data through the following means:
- Contact forms submitted via our website
- Direct emails sent to our business email address
- Phone or video calls
- In-person meetings
- LinkedIn messages or connection requests
- Information provided during the course of delivering consulting services
We do not purchase contact lists or obtain personal data from third-party marketing sources.
4. How we use your information
We use personal data for the following purposes:
Responding to enquiries
To contact you in response to an enquiry or request made via our website, email or other means.
Providing consulting services
To deliver the services agreed with clients, including strategic advisory, operational support, franchise consultancy and people solutions.
Business administration
To manage invoicing, contracts and other administrative matters related to the provision of our services.
Legal and compliance obligations
To meet obligations under UK law, including tax and financial record-keeping requirements.
Service improvement
To improve our services based on feedback received from clients and enquirers.
We do not use your personal data for automated decision-making or profiling.
5. Legal basis for processing
Under UK GDPR, we rely on the following legal bases for processing personal data:
- Legitimate interests — responding to enquiries and managing pre-contractual discussions
- Contract performance — processing data necessary to deliver agreed consulting services
- Legal obligation — retaining financial records and meeting statutory requirements
- Consent — where we send marketing communications (you may withdraw consent at any time)
7. How long we keep your information
We retain personal data only for as long as necessary for the purpose for which it was collected, or as required by law.
- Enquiry data — retained for 12 months from the date of last contact if no engagement follows
- Client data — retained for 6 years from the end of the engagement for legal and tax purposes
- Financial records — retained for 6 years as required by HMRC
After the applicable retention period, data is securely deleted or anonymised.
8. Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or alteration. These include:
- Password-protected and encrypted storage of personal data
- Secure, encrypted email communication
- Limiting access to personal data to those who need it
- Regular review of our data handling practices
While we take all reasonable precautions, no method of transmission over the internet is completely secure. If you have concerns about the security of data you have shared with us, please contact us directly.
9. Your rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:
Right of access
You have the right to request a copy of the personal data we hold about you.
Right to rectification
You have the right to ask us to correct inaccurate or incomplete personal data.
Right to erasure
You have the right to ask us to delete your personal data where there is no legitimate reason for us to continue processing it.
Right to restrict processing
You have the right to ask us to restrict how we process your data in certain circumstances.
Right to data portability
Where processing is based on consent or contract, you have the right to receive your data in a structured, commonly used format.
Right to object
You have the right to object to processing based on legitimate interests, including direct marketing.
To exercise any of these rights, please contact us at adrian@93degreesconsulting.com. We will respond within one calendar month.
If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.
10. Cookies
Our website uses only essential cookies required for the website to function correctly. We do not use advertising, tracking or analytics cookies that monitor your browsing behaviour.
Essential cookies may include session cookies that are deleted when you close your browser. You can control cookie settings through your browser preferences, though disabling essential cookies may affect how the website functions.
11. Changes to this policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this page shows when the policy was last updated.
We recommend checking this page periodically. Where changes are material, we will take reasonable steps to bring them to your attention.
12. Contact us
If you have any questions about this privacy policy, how we handle your personal data, or wish to exercise your rights, please contact us:
- Email: adrian@93degreesconsulting.com
- Phone: +44 7999 746919
- Website: 93degreesconsulting.com/contact
You may also contact the Information Commissioner’s Office directly if you have concerns about data protection compliance: ico.org.uk